The Animation Industry: Preparing for a Career

20/01/25 - 08/05/25

Introduction

This page serves as a contents page that links to all the work produced for this module focussed on preparing for a career in the industry! There were 2 assignments one focussed on writing an academic essay to exploring an issue affecting the industry and a practical assignment to keep a blog and write a summary report documenting my exploration and practical developments to prepare for a career in the industry. For the academic essay I analysed the audience backlash from the use of AI in Marvel's Secret Invasion opening title sequence and explored the ethical issues surrounding AI and how it could affect the future of the industry. The development blog posts explore my research and exploration of plans for my career developments. This includes analysing potential job roles and employers alongside the development of assets used to apply for jobs and present myself professionally online.

These assets include :

• Website : Matt Lawson-Hall | Animator
• C.V. : Click to view or visit my 'About Me' page
• Showreel Development :

• 3D Character Performance Animation Demo Reel on Vimeo
• 3D Animal and Creature Animation Demo Reel on Vimeo
• 3D Game Animation Demo Reel (2014) on Vimeo
• 2D Animation Demo Reel (Squishy Sports) on Vimeo

Assignments

• Academic Assignment :AI's Not-So-Secret Invasion: Disruption in the Screen Industries: Is AI a Catalyst for Change or a Cause for Concern?
  
  
• Practical Assignment : Career Plan Report

Development Blog Posts

1. Introduction to the Animation Industry
2. The Animation Production Pipeline - Part 1
3. The Animation Production Pipeline - Part 2
4. Copyright Law for Animators
5. Working Under Direction
6. Finding Work in the Animation Industry
7. Making the Best Use of Animation Recruiters
8. Crafting a Killer Demo Reel
9. Preparing for Job Interviews
10. Building Your Online Presence
11. Overcoming Rejection in the Industry
12. Final Preparations for Your Animation Career
13. Preproduction Exploration to Prepare for Career Development in the Graduate Portfolio Module

Conclusion

This has been an extremely valuable module featuring an array of professional work that I'm very proud of. My process of research to development has lead to the creation of highly professional assets such as my demo reel, website and C.V. I've develop a strong personal brand that is evident throughout all my application materials and should prove memorable to recruiters. I've crafted a highly detailed plan and preproduction materials for the next module that will help me develop valuable games industry skills that will help me apply to local games industry studios. It has been an incredible experience to really polish and drive the quality of these materials to establish myself as an attractive candidate to studios and I'm proud of the progress I've made so far!